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The brewer says Tennent’s Zero will help meet the increased demand for the no and low category, which is forecast to grow 81% between 2018-2022 in the UK.
The 0.0% beer uses fresh highland water from Loch Katrine, hops, and Scottish barley to give it the same flavor profile as Tennent’s Lager.
Tennent’s Zero, which has 17kcal per 100ml, will also appeal to those looking to reduce their calorie intake.
The alcohol-free beer will be available to consumers in a 4x440ml card pack and is the first of Tennent’s smaller packs formats to come out of plastic, part of the brewer’s ongoing commitment to sustainability. The packaging features a bold blue colour alongside its red T to stand out to consumers on-shelf or in the fridge.
Iain Telford, senior marketing manager at Tennent’s, said: “Creating Tennent’s Zero has been like the search for the holy grail as we sought to create a 0.0% product but with all the same great taste of Tennent’s Lager. Our master brewers have spent months getting this right and we are truly delighted with the beer that we have created and can’t wait for people to try it.
“Tennent’s Zero meets the growing trends in local, authentic and moderation and has the same great flavour of Tennent’s Lager and we’re confident that consumers will be keen to try Tennent’s Zero as it hits the shelves of retailers from the first week in October.”
Tennent’s Zero will be supported through a consumer-facing marketing campaign across PR, influencer, and social media channels.
