Talking Retail Grocery and product news for independent retailers
The new Rockstar recipe will be launched across the full core range which includes its two best sellers – Xdurance and Punched – as well as the popular Original and SuperSours (Bubbleburst and Blue Raspberry) variants and will be available in sugar levy free 500ml 99p big can formats.
Adrian Troy, AG Barr’s marketing director, said: “The Energy category has always been driven by people’s needs and there are currently big sections of society that are busier than ever before at the moment. We may have lost the busy morning commute, which has always been a hotspot for Energy consumption, but it’s been replaced by the pressure of lockdown, juggling childcare and the need to catch up on work late into the evenings which creates the need to feel alert and awake throughout the day.
“The improved taste and additional caffeine content and the bold new can designs will attract attention on shelf and drive trial amongst new and existing Rockstar consumers who are always looking to try something new.”
Barr Soft Drinks recommends that retailers merchandise the new Rockstar products in the on-the-go section of the chiller.
The reformulated range will be available from July.
