Spar offers new evening meal solutions

Available from 10 September, 10 new products are being added to the range: three ready meal lines, four prepared veg lines, two pizzas, and one chilled flatbread.

The symbol group has developed a ‘mix and match’ evening meal deal for two at a price of £5. The main and side combinations create more than 40 dinners.

Myles Mersh, Spar UK assistant brand manager, said: “It is essential to attract meal for tonight shoppers. Our new mix and match evening meal deal for two will encourage shoppers to cross-purchase and will keep them coming back again. This will signal Spar as a genuine destination for the dinner mission and drive sales in-store.

“Ninety-five percent of the ready meal market is in own-label and with seventy-one percent of consumers already looking to ready meals for a midweek meal solution; we know that seventy-nine percent of those customers would be interested in a meal deal mechanic. That’s why we are confident our new mix and match scheme will be a great hit with Spar shoppers.”

The evening meals launch will be supported with POS, social media, e-newsletters, Spar in-store radio, bulletins, and in merchandising guides.