Talking Retail Grocery and product news for independent retailers
The “Made by Nature, Protected by Highland Spring” campaign is running from this month across digital channels, featuring the brand’s 100% recycled and recyclable eco bottle and TV and radio presenter Helen Skelton.
The campaign also highlights the “recycle me” messaging to “remind them that every Highland Spring bottle can and should be recycled to give them another life”.
Carol Saunders, head of marketing at Highland Spring Group, said: “When it comes to helping consumers understand the journey from source to shelf, we want to do more. That is why we will be releasing a strong mix of bold content, from our striking new creative visual and ‘snackable’ social videos to our more in-depth storytelling in The Ochil Hills with Helen Skelton.
“‘Made by Nature, Protected by Highland Spring’ will come to life across all key consumer touchpoints and brand channels, including a national digital and social media campaign extending across Facebook, Twitter, Instagram and YouTube.
“We are confident that ‘Made by Nature’ strikes the right chord at the right time and will in turn give retailers the chance to grow sales by providing healthy hydration in an environmentally sustainable way.”
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