Toffifee unveils £1.8m TV advert campaign

The advert will air on 14 September and run until 1 November across TV and video- on-demand channels.

The brand said the advert aims to drive sales by showcasing Toffifee’s ability to “bring the family together with its delicious ingredients, perfect in the run up to the festive season”.

Andy Mutton, managing director for brand owner Storck UK, said: “Despite the boxed chocolate category being in decline (4%), Toffifee has shown impressive growth of 28% and has a growing loyal fan base.

“We have found that Toffifee buyers are purchasing more frequently than previous years, and showing greater loyalty towards the brand, which is driving fantastic sales.

“As a result of this growing loyalty, we are confident shoppers will continue to look for their favourite confectionery box this autumn.  The new TV ad means Toffifee will be front of shoppers’ minds with 78% of our target audience seeing the ad.”

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