Talking Retail Grocery and product news for independent retailers
This year, the promotion will offer £1.3m in prizes, including the star prize of a new Mini car.
The promotion will run from 31 January to 5 March 2024, and will see shoppers who spend a minimum of £10 (excluding tobacco and services) receive a free scratchcard.
One in four of the cards will contain a prize and every Premier retailer will receive 1,000 scratchcards as well as a full set of free POS.
Booker is providing 18 cases of free stock for retailers to use for the prizes, which can be redeemed instantly in-store.
Stock includes cases of Coca-Cola Zero Cherry, Oasis Exotic Fruits Zero and bags of Walkers Crisps and Bakers Sizzlers Bacon.
The retail value of free stock provided to each Premier retailer is more than £290 at the recommended sale price, says Booker.
Colm Johnson, managing director for retail at Booker, said: ‘The Scratch2Win promotion proved a massive success last year, which is why we are offering this promotion once again.
“For retailers, it was highly effective in encouraging shoppers to build bigger baskets of more than £10 to ensure they get the scratchcard.”
