Mackie’s of Scotland unveils new pack design

By Éilis Cronin in Frozen 9th March 2021

Ice-cream brand Mackie’s of Scotland has unveiled a new pack design across its entire portfolio, in a move designed to “focus on ‘real dairy’”.

The design features a new logo and highlights the “fresh dairy ingredients and taste” of the ice-cream.

The roll-out of the new design is supported by a marketing and advertising programme, including on-pack promotions and a new website.