Soreen gears up for Easter with vegan-friendly Chocolate & Orange Mini Loaves

The loaves will be available until the Easter weekend at the start of April, retailing at £1 for a pack of five from Nisa and Spar stores.

The “plant-based, vegan-friendly loaves” contain 50% less sugar and 64% less fat than “the average Easter cake bar”.

The brand said seasonal flavours are sought after for the nostalgic, feel-good sentiments they provide, but there are some “delicious chocolatey treats available this Easter that hold far better nutritional values than the usual options”.

Mark Simester, managing director at Soreen, said: “We have been working hard to launch a full vegan range, ensuring to retain that squidgy texture and treat-like taste that Soreen is notorious for.

“The results from our taste panel sessions have been a huge success and we are pleased to be able to offer an even wider range of vegan products this year, including our firm family favourite Chocolate & Orange Spring Mini Loaves.”

Liz Jacobs, head of marketing at Soreen said: “Our Spring Mini Loaves still pack a punch in flavour as we have been able to maintain the unique combination of great nutritional credentials alongside delicious taste and tex­ture, as well as being a source of fibre and lower in calories than other Easter cake bars.”