New design roll-out for Cathedral City price-marked packs

A consistent £2.49 price mark will feature across the brand’s block, grated and sliced price-marked pack formats and a Union Jack has been added to the front of block and grated packs, as the brand holds a Royal Warrant from Her Majesty the Queen.

Standardised case sizes of six is also being rolled out alongside updated shelf-ready packaging.

The company said two-thirds of convenience shoppers are being more mindful of their spending habits than before the pandemic and some 60% claim to be very aware of product prices in convenience stores.

It is also hoped that the newly aligned price and case sizing will enable retailers to better cross promote in-store, whilst also supporting efficient stock management.

Neil Stewart, Saputo Dairy UK cheese marketing controller, said: “Our price-marked range refresh aims to help convenience retailers navigate this post-pandemic channel shift and to retain the trust and confidence of their shoppers, with a more competitive price mark, offering better consumer value.

“Our newly-unified range price-marking also opens up the potential for retailers to cross-promote these products across the range.

“Price-marked packs are a proven vehicle to showcase value to shoppers in the convenience channel, and demand for them is only increasing – price-marked packs now reportedly feature in over half of convenience baskets.

“Our range of Cathedral City price-marked packs remains incredibly popular; our 200g price-marked blocks are notably among the top-performing branded block lines in symbols and independents and we are confident this refresh will further strengthen our position.”