Birmingham store see sales rise after conversion to Nisa

It took less than five days to convert the 3,000sq ft store from a Co-op, with the new-look store opening 10 months ago.

A food-to-go offer was introduced including Costa Coffee and Snow Shock slush machines and the licensed section has been increased in space to almost three times the size, leading to a 15% sales boost in the category.

Other additions to the store include a two-metre Aquavape unit and three non-food bays including a £1 bay of goods.

The store has retained a strong Co-op own brand presence with more than 800 lines available along with a series of new products.

Ricky Dougall, who runs the store with brother Amrit, said: “There are two secondary schools and a primary school in the vicinity of the store, and we saw that as a real opportunity to pick up custom, increase footfall and grow the store.”

Two manned tills have also been removed and replaced with two self-service tills to accommodate the audience.

Dougall added: “We’ve worked really hard to increase sales since we first launched the store last autumn and we are always looking at what we can do with promotions to encourage shoppers in.

“We’re attracting lots of new shoppers and sales can fluctuate every week quite a lot, but the store is performing well, and sales are well ahead of what they were when it was operating with a Co-op fascia.”