One Stop unveils summer campaign

The campaign, ‘Summer Fun Sorted’, will be highlighting a weekly deal to increase footfall promoted by a fully integrated marketing campaign through social media, website and e-marketing to in-store point of sale and window displays.

Customers will be directed to One Stop’s website from its social channels to fill out the competition entry form. Everyone who enters their details will join the weekly prize draw to win a Summer Fun Bundle. Ten runners up will also win one garden game each and everyone entering for the eight weeks will automatically join the main prize draw at the end of the promotion, for the luxury forest break.

Nigel Prendergast, head of customer of One Stop, said: “Our customers more than likely won’t be going on holiday this year or could have faced some financial issues on the back of Covid-19. We wanted to create something fun and exciting for them, encouraging them to engage with the brand and repeat visit. The competition will allow us to increase our database but also reconnect with our customers as we slowly emerge from lockdown.

“It’s been a tough few weeks for everyone – across the globe – but for our customers we want them to know that we’re here for them and in this together. At One Stop we’re determined to help them get their ‘Summer Fun Sorted’ and can’t wait to get the season fully under way.”

The campaign will run from 1 July to 25 August 2020.