Burton’s new on-pack promotion aims to help children get active

The ‘Minis Get Moving’ promotion, which has been timed to coincide with the Back to School occasion, will feature on approximately three million Minis packs of family favourites Maryland Choc Chip and Maryland Double Chip Mini Cookies.

An instant win mechanic will give families the opportunity to win an array of prizes, redeemable through online vouchers, including FitBit Ace 2s, bikes, scooters, skateboards and family prizes such as trampolines, garden play equipment, and games.

Everyone who purchases a promotional pack will be eligible to claim a free ‘Kids Go Free’ voucher, valid against hundreds of sports and leisure activities around the country, and redeemable for a year after the promotion ends.

Kate Needham, Burton’s Biscuit Co’s marketing director, said: “We know that not having the right kit or equipment can be a barrier to exercise and play, so for the first of many promotions within our on-going ‘Minis Get Moving’ initiative, we’re providing children and their families with just what they need to have fun and try something new.

“We expect the promotion to really drive purchase. Not only will it enable children to have fun whilst being active, we know that 33% of shoppers are more likely to buy a product featuring an on-pack promotion.”

The ‘Minis Get Moving’ promotion is scheduled to run from mid-August to 7 November.