McGuigan wines continues TV partnership

By Éilis Cronin in Alcohol 9th July 2021

Australian wine brand McGuigan Wines has renewed its multi-million-pound sponsorship deal with Timeless Entertainment on The Drama Channel, for a third consecutive year.

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The sponsorship will see the brand feature across adverts, which are expected to reach more than 10 million viewers across the UK over the next 12 months.

The brand said the sponsorship has already helped contribute to 18% of its growth over the last two years, as well as drive one in five people to buy within the last three months.