The Take A Moment range will be available in cubes and pocket packs from late July, retailing at £1.
Each pack features a poem that aims to “inspire people to acknowledge how they are feeling”.
For every box or pocket pack sold from the Take A Moment collection, Kleenex will donate to Mind, with a minimum of £100,000 and funding up to 25,000 calls to support the charity’s Infoline – helping more people get the support they need.
Kleenex will also be launching a marketing campaign later this summer to help drive donations.