Talking Retail Grocery and product news for independent retailers
The new design will be available across Scott’s Original Porage Oats and Old-fashioned Oats from 22 February, supported by a shopper marketing campaign in Scotland.
The brand said its Porage Oats are growing at 13.8%, outperforming the traditional oats segment (8.6%).
It said 57% of “hots” segment sales occur during the colder months, so “shoppers will be on the lookout for established oats brands to give them the best start to the day”.
Heather Doyle, portfolio and innovation brand manager for Scott’s Oats, said: “Over the last year, we have seen consumers continue to appreciate authentic brands and products.
“The new look will help to give our traditional image a modern twist for added stand-out on shelf but also shares more of our personality.”
