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In total 32 different wines will be included in the festival, with 12 of those coming from Spar’s own-label range. New products such as the Orbis Organic range and Rios de los Andes Malbec Rosé will feature alongside the established Vine & Bloom and Perlezza wines.
Key brands at the centre of the festival include Casillero del Diablo, Wolf Blass Yellow Label, and 19 Crimes wines.
All wines included in the Spar Wine Festival are on special offer and will be supported by in-store PoS and communications across the Spar digital network.
Matthew Fowkes, trading manager for wine at Spar UK said: “Our annual Wine Festival is a great opportunity for us to show shoppers the fantastic range of wine available in Spar stores.
“It is a great event for our stores, as it helps boost sales by encouraging shoppers to try wines at promotional prices.”
The Spar Wine Festival kicks off in participating stores on 13 August and will run until 2 September 2020.
