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The promotion will launch on 10 August and run until 5 November, offering shoppers the chance to win one of 28 prizes, including three prizes of £10,000, five prizes of £5,000, 10 prizes of £100 and 10 prizes of £50.
The competition is running across more than 50 products from the Belvita range, including “shopper favourites” Belvita Soft Bakes in multi-packs and single formats “perfect for the convenience channel”.
To enter, shoppers will need to buy any participating product, text the word BELVITA along with the last 4 digits of the barcode to 60777 to be entered into the prize draw for the corresponding week.
The “Wake Up and Win” promotion will be supported by “high-impact” in-store POS, social and digital media marketing, and an outdoor campaign to “ensure shoppers can’t miss the brand’s activity”.
Retailers can also find further details on the “Wake up and Win” promotion, including a free downloadable poster, at www.deliciousdisplay.co.uk.
Mathilde Rossignol, brand manager for Belvita at brand owner Mondelēz International, said: “Breakfast is a key meal: in fact, 95% of all UK adults eat it. Of those adult consumers that eat breakfast, 78% say they want a breakfast that will fill them up, while 67% say they try to eat a healthier breakfast.
“We’ve developed the new “Wake Up and Win” promotion to both reward consumers who already start their day with Belvita as well as bringing new shoppers into the category.
“We recommend retailers stock up on the Belvita range for their shoppers and ensure they display the campaign POS for maximum sales benefit from this campaign.”
