Talking Retail Grocery and product news for independent retailers
The event, which runs run until 25 August, offers competitive pricing and deals on a wide range of drinks, perfect for enjoying in the sun.
Some of the summery tipples on offer include Kopparberg Mixed Fruit 10x330ml and Old Mout cider 10x330ml at £10 each, Echo Falls wine 75cl at £4 and Carlsberg Export 10x440ml and Amstel 10x440ml at £9 each.
In addition, the campaign caters for spirit drinkers, with Beefeater London gin 70cl and J.J. Whitley Blood Orange gin 70cl at £14 each – perfectly matched with Schweppes tonic water 1ltr at just £1 a bottle.
Nisa’s marketing operations manager, Chris Walker, said: “The desire to spend time outdoors whilst remaining safe is contributing to a surge in demand of outdoor eating and drinking essentials – especially now that the weather is picking back up.
“Our previous drink-based events have been a great success and we’re confident that this one will, once again, provide a strong and competitive offer to our retailers and their customers, whilst driving an uplift in sales.”
The promotion is supported with themed marketing materials and POS including shelf talkers, bus stops, wobblers, and shelf stripping to complement the summer gondola ends.
