Talking Retail Grocery and product news for independent retailers
The range includes a pancake-bagel hybrid “Pangel” in Raspberry & Chia and Chocolate & Coffee flavours, two “Brookie” varieties, a brioche bun with “an attractive swirl of cookie”, in Chocolate & Orange and Apple & Cinnamon flavours, and two Porridge Loafs in Apple, Raisin & Cinnamon and Cranberry & Coconut flavours
The individually-wrapped snacks retail at £1.25 each and will be available from 7 September from Spar and McColl’s stores.
Roberts said the launch takes the brand into the snacking sector for the first time, “tapping into convenience and ready to eat anytime, anywhere, whilst bringing a freshly baked taste and real goodness experience to the market”.
The brand said the range was originally designed for the on-the-go breakfast food sector pre-Covid, but has since has switched focus and the range is now designed for “those consumers who want to feel the benefits of healthy energy at home, and out and about, as we adjust to our ‘new normal’ lives”.
Alison Ordonez, innovation director at Roberts bakery, said: “We know that high levels of uncertainty, combined with restrictions on movement at the height of the pandemic, had an adverse effect on the mental wellbeing of consumers, which in turn saw them snack more to escape.
“As we ease out of lockdown, there is certainly an increased demand for better-for-you snacks that still offer escapism without conflicting with health goals. We know that most shoppers are now trying to eat and drink healthier. This new range meets their needs perfectly – being healthy nutrient-rich snacks that taste great too.”
