Yop unveils digital campaign

By Éilis Cronin in Chilled 10th August 2020

Yogurt drink brand Yop is set to launch a campaign to “further champion its mission of celebrating teenagers who follow their own path”.

The campaign will launch kick-off in September and run across digital platforms, featuring Strawberry and Raspberry 500g bottles and the new Strawberry 180g bottles, supported by in-store and online shopper activity.

Rosanne McDonnell, brand manager for Yop, said: “There is a significant opportunity to grow this segment incrementally and there is a huge opening for Yop to play a role in ensuring teens and young adults consume the Calcium and Vitamin D they need in their everyday lives.”