Kettle Chips rolls out festive-themed design for sharing packs

By Éilis Cronin in Crisps & Snacks 10th August 2020

Kettle Chips is set to launch a Christmas-themed packaging across eight of its core sharing packs, in a move designed to tap into “consumer insight that Kettle is the preferred brand to take to a friends’ house”.

The wrapping paper design features a bow and a blank gift tag “so that shoppers can add a personalised touch when taking Kettle Chips to share at any Christmas gathering”.

The range will be available from October, each pack retailing at £1.99.

Kettle Chips is also bringing back its limited edition Truffled Cheese & a Splash of Sparking Wine flavoured crisps (£1.99), following “exceptional consumer demand in 2019”, which will be available from September.

Kizzy Beckett, senior brand manager at Kettle, said: “We’re confident that the festive makeover we’ve given our core range – which enables shoppers to personalise their bags – will improve standout on-shelf and ultimately drive purchase.”

“We also can’t wait to see out limited edition SKU back in retailers. We were blown away by the demand for our Truffled Cheese & a Splash of English Sparkling Wine last winter, with numerous requests to make this seasoning available all year-round. Clearly our indulgent, high-quality ingredients are striking a chord with shoppers, and we’re looking forward to seeing the SKU back on the shelf later this year.”