Trivento Reserve Shiraz is available now and retails at £8. The company said the new variant is a complement to the existing Reserve Malbec and Private Reserve Malbec, which have “delivered impressive sales for the brand in recent times”.
Concha y Toro said it has seen unprecedented growth for its Argentinian brand over the most recent 52-week period (52%).
It said the brand is in 30% growth in both grocery multiples and the impulse channel.