Coca-Cola supports homelessness with personalised Christmas cans

By Éilis Cronin in Soft Drinks 7th December 2020

Coca-Cola Great Britain is offering consumers the chance to personalise their own Coca-Cola zero sugar cans, in partnership with homelessness charity Crisis.

Shoppers can order their personalised can by scanning a QR code on Christmas packs of Coca-Cola original taste, Coca-Cola zero sugar and Diet Coke.

The code links to cokecreation.co.uk/christmas/ where shoppers can personalise their own cans.

Coca-Cola will donate £2 to Crisis for every can sold, donating £50,000 to the charity this Christmas.

Kris Robbens, marketing director at Coca-Cola Great Britain, said: “Christmas is all about sharing special moments with friends and loved ones and we hope people enjoy the opportunity to create their own, personalised festive Coca-Cola zero sugar can this Christmas, whether that be for themselves or as a gift.

“This year has been challenging for so many people and whilst Christmas is a moment of celebration, it’s also incredibly important to remember those that need support more than ever before and this year, we’re really pleased to continue our longstanding association with Crisis to support the charity with a donation on behalf of every can ordered.”