Ginsters launches “Taste the Effort” campaign

By Johanna Thomson in Food-To-Go 18th September 2023

Savoury Pastry brand, Ginsters, is launching a new ‘Taste The Effort’ brand campaign – investing £4m on TV, OOH, social, PR and shopper marketing.

The new campaign represents the brand’s biggest and most ambitious spend to date, reaching 90% of all UK households and 98% of Ginsters’ target audience.

‘Taste the Effort’ tells the story of ‘Merryn’ a local Cornish farmer, who goes above and beyond with the effort she puts into growing the highest quality vegetables for Ginsters’ pasties.

Emma Stowers, Ginsters marketing director, commented: “We are really excited to launch our new ‘Taste the Effort’ campaign. This significant investment in our new brand platform and brand identity will bring excitement to the category and dial up a strong association with the quality and delicious taste of our products.”