Talking Retail Grocery and product news for independent retailers
The advert is launching during the Champions League semi-final on BT Sport on Channel 4, between 28 and 30 August.
Shoppers are also in with the chance to win a six, 12, or 24 pack of Camden Hells by scanning the OR codes in the advert.
The brand said the campaign “encompasses a fresh approach to increasing national brand awareness and trial of Hells Lager”.
Adam Keary, managing director of Camden Town Brewery, said: “During the last few months, we’ve been challenged to think creatively on how we can continue to the success of our business and answer the UK’s need for fresh beer.
“To keep that momentum going, we’ve invested to raise national awareness of Camden Town Brewery and drive trial of the fresh taste of Hells Lager. Unlike our major competitors, we never pasteurize our beer, and we’re now bringing that message front and centre to our Fresh as Hells campaigns.”
