Pernod Ricard names new field sales partner

McCurrach will create a new permanent team, which will cover 1,800 stores. In addition, Pernod Ricard UK will be a full category partner for McCurrach’s MyStore+ app, which provides category advice and offers to retailers.

James Middleton, field sales director at Pernod Ricard UK, said: “We were impressed with the agility of the McCurrach model in grocery and in-depth knowledge of the convenience sector. Additionally, McCurrach offer excellent data analysis and reporting tools which will provide great insight alongside clear evaluation of performance. We look forward to working closely to drive our off-trade business together.”

McCurrach Group chief executive, Jill Ross, added: “Partnering with one of the biggest alcohol manufacturers and distributors in the world is an exciting prospect for McCurrach, not just because of our shared values, but because it will see us deploy all of our grocery and convenience service propositions in a model tailored for Pernod Ricard UK.”