Talking Retail Grocery and product news for independent retailers
The launch comes as the demand for pre-portioned, mini snacks continues to grow. The new format for Apple Blackcurrant Dodgers opens the brand to a wider range of occasions and shoppers, presenting a growth opportunity for retailers.
Colin Taylor, trade marketing director at FBC UK comments: “We are constantly reviewing trends within the category to ensure our portfolio can help retailers make the most of the sweet biscuit opportunity. With the Apple & Blackcurrant flavour’s success proven already, and with mini biscuits growing in popularity, we know this is going to go down a treat with shoppers.”
Jammie Dodgers Apple & Blackcurrant Minis will have an MRSP of £1.25 for a 6 x 20g (120g) pack.
