Talking Retail Grocery and product news for independent retailers
The company is launching a “cleaner” pack design for its Kinder Chocolate multi-packs, for “a more distinctive appearance in store, while aligning it more closely with the target audience of families with older children (aged six and above)”.
Kinder’s Happy Hippo biscuits will also receive the same packaging update, in a move designed to bring “greater differentiation between the hazelnut and cocoa variants.
Ferrero said the new designs make it easier for the shopper to identify the flavours in store, and “better protect the individual biscuits to consistently deliver a high-quality product”.
The brand is also bringing back its Kinder brand campaign “A little, A lot”, running across multiple channels including TV to “showcase how it is often the little moments of joy that can mean a lot to families”,
Levi Boorer, customer development director at Ferrero, said: “We have seen some strong growth for Kinder Chocolate in line with our marketing campaign launch last year.
“Shoppers love the brand and have responded very well to the activity. Now is therefore the right time to update the look and feel of the popular range, helping retailers to reach more shoppers through a popular range, with each product clearly appealing to a different audience.”
