Spar continues its support of British Athletics

The event, which was due to take place on 20-21 June, has already been rescheduled once – in April it was pushed back to 8-9 August because of the coronavirus pandemic. The event, which takes place in Manchester, normally acts as trials for the Olympics.

Spar will be visible at the event in the form of block branding and track boards. A new trailer has been launched by British Athletics and is calling it #JoinTheJourney from Playground to Podium.

Alex Hall, Spar UK digital marketing manager, said: “The 2020 sporting calendar was meant to be hugely exciting for athletic fans around the world but due to the pandemic a lot of these events have had to be cancelled or postponed. We know how hard the team at British Athletics have worked to reschedule the British Championships for this September and we are proud to continue our support of what should be a fantastic weekend of athletics.”

Spar announced a three-year sponsorship deal with British Athletics in 2018. Over the past two years the retailer has offered wide-ranging support. Spar is the title partner of the British Athletics Indoor Championships and acts as events partner to the end of 2020, which includes supplying meals for the entire workforce, including more than 400 volunteers at the British Athletics Championships in September.

The event will be broadcast on BBC Two at 18:30 on Friday 4 September and on BBC One at 13:15 on Saturday 5 September 2020.