Britvic brands attract new shoppers in lockdown

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Britvic has gained 21.4% volume share and 17.6% value share in the UK in the three months to 27 June 2020.

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The company’s Robinsons has increased its brand value by 27% year-on-year in the period, meaning 1.3 million new shoppers are buying Robinsons.

Tango’s retail sales value rose 29% year-on-year in the three-month period and the brand is attracting 1.2 million more shoppers.

In addition, 7UP increased its brand value by 47.3% and Pepsi Max rose by 23.1% year-on-year.

Overall Britvic posted year-to-date revenue of £1bn, a decline of 5.1% on last year, while its third-quarter revenue declined by 16% to £328.9m.

The company said Covid-19 has impacted performance in the quarter, but strong growth in at-home consumption has offset the significant declines in out-of-home consumption.

Simon Litherland, chief executive, said: “We have continued to focus on the clear priorities we set to navigate through the pandemic, which have helped us to manage our business effectively and to deliver a third-quarter performance in line with our expectations.

“I am pleased with performance across the channels open to us, however in the near term there remains a high degree of uncertainty about the pace and level of full recovery. Looking further ahead, I am confident that the strong momentum we built up going into the year will return.”