Nisa launches Cider Festival

The event, which will run in stores from the 15 July – 4 August, will support Nisa partners in generating additional sales with competitive pricing and offers on a wide range of ciders.

Lines incorporated in the promotion include 10 packs of 330ml Kopparberg Rosé, Kiwi and Lime or Pineapple and Raspberry Old Mout Cider at £10, 4 x 330ml packs of Kopparberg Mixed Fruit or Strawberry and Lime at £5 and 2 for £4 on bottled ciders including Rekorderlig Botanicals Rhubarb & Lemon 500ml, Thatchers Rosé, and various Brothers ciders.

Meanwhile, more traditional favourites on offer during the festival include Strongbow Original and Cloudy Apple 10 x 440ml at £9, Magners Original Apple 18 x 440ml at £11 and Thatchers Gold 4 x 500ml or Haze 4 x 440ml for £4.50.

The event will be supported with themed marketing materials and POS. Online the event will be promoted via the Nisa website and consumer-facing social media channels.

Nisa’s wholesale category controller for beer, ales and cider, Sam Yeadon, said: “While lockdown restrictions have already begun to ease, including those on pubs, bars and restaurants, many people are still choosing to drink at home; presenting a great opportunity for Nisa partners to capture these sales as shoppers continue to shop locally.

“In addition, customers will be looking for lighter drinks to enjoy with al fresco meals and barbecues, so our Cider Festival event will cater for these occasions and help shoppers stock up for less with competitive offers on a wide range of ciders.

“We expect rosé and fruit ciders – such as those featured in the promotion – to be big this summer as they give drinkers a lighter alternative to wine and are popular with younger customers.”