Talking Retail Grocery and product news for independent retailers
The investment aims to enhanced brand awareness and has seen the introduction of new packaging formats.
Purely Plantain co-founder and chief executive, Stefania Pellegrino, said: “Even though lockdown has been a positive experience for us in terms of online sales uplift (+29%), we also recognised that an unforgiving pandemic provided the perfect breathing space to re-evaluate how our brand was faring and best how we could further stimulate success.
“Besides ensuring that our production/sourcing processes capabilities had the capacity to match our longer-term ambitions, we were determined to overhaul our historically shy and recessive packaging with a new energised and upbeat identity.”
The new packs have an RSP of £2.20 for a 75g bag.
