Nomadic Dairy introduces first multipacks

The company says the Strawberry and Chocolate multipacks tap into the increase in less frequent, higher value, shopping, and the growth of at-home snacking.

Tom Price, head of marketing and innovation at Nomadic Dairy, said: “Our three-packs are a great solution for smaller households who don’t want to be forced into buying larger formats – with the risk of lots of wasted yogurt. In contrast, for this under-served group, a pack of three is a perfect weekly solution. They’re our first take-home format – perfect for these changed times – and tap directly into the rapid growth in home-snacking occasions.”

The multipacks (3x169g pots), which have an RRP of £4.00, are being listed by Spar nationally from 1 October.