Estrella Damm supports ocean conservation with national campaign

By Éilis Cronin in Alcohol 8th October 2020

Beer brand Estrella Damm has launched a TV and social media campaign that “reinforces its commitment to sustainable practices to protect our oceans and environment”.

The two-month campaign is running now aims to raise awareness of environmental issues and “the need to act now to save our natural world and one of its greatest riches: the Mediterranean Sea”.

It consists of a 70-second advert called “Soul”, which is running across Channel 4 and Sky Media TV channels and across digital platforms, including ITV Hub, All 4, and Sky Video on Demand.

The advert is being supported by a social media campaign on YouTube, Instagram, and Facebook.

The campaign forms part of a series of initiatives taken by Estrella Damm “towards its commitment to sustainability which include using 100% natural ingredients and working alongside local farmers”.

Anna Ferrer Magrià, UK marketing manager for Estrella Damm, said: “We hope the campaign will resonate with our consumers, who we know are increasingly concerned about environmental issues, and inspire them to take action where they can.”