Talking Retail Grocery and product news for independent retailers
The Barr Sours range consists of Sour Berry and Sour Apple flavours in 500ml price-marked packs (79p) and will be available from July.
The launch will be supported by POS tools available from the end of July.
Adrian Troy, marketing director at Barr Soft Drinks, said: “Limited edition flavours are always very popular with shoppers, where taste is still the key driver.
“Not only do they drive sales but increase brand engagement and conversation whilst creating excitement at fixture.
“New flavours in the category have delivered more than £50m worth of sales over the last two years, and consumer research has shown us that Barr lovers will be excited to try the Sours range, so retailers should make the most of this seasonal sales opportunity, before it is gone.”
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