Talking Retail Grocery and product news for independent retailers
The campaign is running across TV, social media and online platforms and includes retailer competitions and influencer activity.
The brand said more than a million new shoppers bought scampi last year and has seen sales grow across its entire Scampi range, including Gastro Wholetail and Jumbo Wholetail, Young’s Scampi and Popcorn Scampi Bites.
The entry deadline for the Retail Industry Awards – which reward excellence across a raft of different categories – has been extended to to 11 June. Find everything you need to enter here.
