One Stop to launch summer campaign

The eight-week campaign, which runs from 2 June to 27 July, will give away eight main prizes comprising three UK family activity breaks with a luxury one-night stay, three two-night Glamping Weekends, and two one-night High Ropes Adventure luxury stays. It will also give away 24 £100 Love2Shop voucher prizes, which will be won by three people every week, and more than 2,800 instant store wins for a standard 37g Maltesers pack.

One Stop’s online, interactive game can be played via its website www.onestop.co.uk/taptowin. Players have a limited time to tap a number of items, if they tap on the required amount or more, they move to the next level, where things get more challenging and the chance to win gets higher. The total points collected during the game can equate to a small, instant-win prize in-store, and runner-up prizes and a large prize will be won each week.

The campaign will be backed by a fully integrated marketing campaign through social media, website, as well as in-store point of sale and window displays.

Nigel Prendergast, One Stop’s head of customer and business support, said: “We’ve been working on a number of strong collaborations with our key trading partners to offer some really heavyweight promotions on some of our most popular products. These range from Surf Coconut Bliss laundry items, to Blossom Hill White Zinfandel, Pepsi, Lucozade, Budweiser and Batchelor’s Big Pasta and Sauce.

“Whilst this will keep driving customers into store, we also want to provide customers the opportunity to win some brilliant prizes through our new online game. The on and offline activity will work hand in hand this summer and help us to continue to offer a really dynamic range of activity and promotions for our stores, customers, and franchisees.”