There comes a point in the life of every ecommerce business when it becomes necessary to hire more individuals to support the growth and maintenance of the business. Over time, the tasks needed to grow an ecommerce business will become too much for just one person to handle.
If you’re used to doing things on your own, you might find the idea of bringing more people on board a bit harrowing. However, that doesn’t have to be the case. There are ecommerce specialists out there who can help you and your business scale up. And the best part? You don’t even have to hire them full-time.
In this blog post, we’ll be talking about the 5 kinds of ecommerce freelancers you need to keep your business growing.
Why Should You Be Hiring Freelancers Anyway?
All over the world, more people are moving from traditional 9-to-5 jobs to independent work and companies are taking notice. In fact, in 2018, an estimated 56.7 million Americans were reported to be doing freelance work. And the numbers get even higher when you factor in the number of freelancers across the globe.
Large and small companies alike are taking advantage of the gig economy to beef-up the scale of their businesses and to fill in any talent gaps they may have.
As an ecommerce entrepreneur, hiring freelancers may just be the answer to your scaling woes and here’s why:
Flexibility in Hiring
Hiring ecommerce freelancers is a much more flexible way of filling in any talent gaps your company has. Since you are hiring them as independent contractors, you can work with them as needed for your business.
You don’t have to be locked into any contract since you can hire them on a per-project basis. Once they’re done rendering their services, you’re done, and you can always tap their expertise again should the need arise.
Low Overhead Costs
As independent contractors, freelance ecommerce specialists don’t require traditional overhead costs like office space, equipment and supplies, fixed salaries, compensation, retirement benefits, and health benefits.
With these out of the way, you can save some money and invest it in other areas of your company to aid its growth.
Large Pool of Talent
The beauty of hiring ecommerce freelancers is that you’re not tied to the talent pool in your area. You can bring skilled people on board who are on the other side of the globe and get the best results for your company.
Grow Your Business While You Sleep
Ecommerce freelancers come from various parts of the world. Your business can benefit from having people working in different time zones because it means it can keep growing even while you sleep.
If you have customers all over the world, having an ecommerce specialist on board can also help you cater to their needs, even when you can’t.
5 Ecommerce Freelancers You Need for Your Online Store
Freelancers can offer different skills that can help you scale up your online business. Whatever you need, there’s bound to be a freelancer who can fill the skills gap in your company.
If you don’t know where to begin, you can take a look at these five ecommerce specialists who can start making a difference in your business in terms of branding, promotion, order fulfillment, and more!
Graphic Designer
Graphic design is an essential part of building a brand for your online store. A freelance graphic designer can help solve your design needs in a jiffy. They can create compelling product images that can increase sales for your online store.
They can also design a company logo that reflects your values, mission, and vision. Moreover, they can help create promotional banners as well as images for your ad campaigns that you can run on social media and other ad channels.
You can also ask freelancers to create infographics about your products that you can provide as a value-added service to your customers.
Product Lister and Optimizer
Every ecommerce store needs someone who can handle product listing and optimization regardless of the platform you’re using.
An ecommerce freelancer can help you put together compelling product listing pages that will help customers not only find your products on Amazon (or any other platform for that matter) but to also encourage them to purchase your products.
What’s more, they can also help upgrade the content on your listings for better SEO results. They can also determine the best keywords for your products. Ecommerce specialists can help optimize your listings across multiple channels to increase the exposure of your product to your desired audience.
Customer Service Specialist
Exceptional customer service is at the heart of every successful business. With the help of freelancers specializing in this field, you can be sure that your customers are satisfied whenever they have queries or concerns regarding their orders.
Freelance customer service specialists can provide reliable and intelligent help through a variety of platforms. They can manage customer phone calls, live chat, and emails so you don’t have to. This way, you can focus on bringing in new business instead of slaving away in front of the computer and answering calls all day. What’s more, they can also provide technical support to customers who are navigating your software or service.
Social Media Manager
Modern businesses require modern solutions for their company’s needs. These days, social media plays a crucial role in building brand awareness and customer loyalty. The good news is there are ecommerce freelancers who specialize in leveraging social media for scaling up an ecommerce store.
A social media manager can help you set up your social media account (if you don’t already have one), create and curate high-quality content, and schedule posts so your page remains active and engaging to your loyal customers.
They can also research, join, and post content to relevant groups as a way to interact with the community in your niche to help you gain more traffic. What’s more, they can build influencer relationships to create mutually beneficial partnerships.
Of course, you can also give them the task of preparing, launching, and running social media ads and marketing campaigns for your business to bring in more customers.
Order Fulfillment Specialist
As your online store grows, demand for your products also increases. Fulfilling orders can become too big of a task for one person to handle. With the help of ecommerce freelancers specializing in order fulfillment, you can rest assured that your customers always get what they order on time.
An order fulfillment specialist can help manage all of your orders across multiple sales channels online. They usually will have knowledge of multiple ecommerce platforms and online marketplaces. They can also help regularly check on new orders as they come in throughout the day so that they are processed and shipped out to the customer as quickly as possible.
They can also take care of adding tracking numbers to orders. This way, your customers know when to expect the delivery of their package. You will also be better able to handle complaints with this information on-hand.
Finally, they can also help in dealing with issues that might arise with orders. An order fulfillment specialist will have the intelligence to solve most order fulfillment problems and escalate critical ones to the next best person.
Start Hiring Ecommerce Freelancers Today
If you’re ready to start hiring ecommerce freelancers to grow your online store but don’t know where to start, we’ve got great news for you! At FreeeUp, you can meet pre-vetted freelancers who can help you get more things done faster and more efficiently.
The marketplace provides you with immediate access to remote talent specializing in ecommerce, Amazon, Shopify, marketing, and more from around the world. What’s more, only the top 1% get access to the platform, so you can be sure that they have the professional skills, attitude, and communication you need.
You can get introduced to one qualified candidate by default but you can also tell us how many you want to meet so you can stop wasting time interviewing tons of applicants on other marketplaces. Sign up now to start hiring ecommerce freelancers today!
