Asda to trial 100% recyclable punnets

The new and sustainable punnets for blueberries have been designed so customers can’t remove the film lid, which means the whole tray can be recycled together, a move will mean 5.5 million lids per year will be recycled along with the tray.

The supermarket giant says it will trial the new design across several other fresh produce lines, including grapes and tomatoes, later this year to help save around 110 million lids per year.

Fiona Dobson, Asda’s own-brand packaging development manager, said: “We are continuing to work hard to look at innovative solutions to help our customers on the journey to use less and recycle more, we know it’s something they and our colleagues are really passionate about.

“This latest move to help make recycling easier for our customers is another important step on our journey as a retailer to make all our own brand packaging, whatever material, 100% recyclable by 2025.”