News Cart for August 21st

Below is your eCommerce News Cart for August 21st, 2018

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In the News:

Shopify Bans Sale of Guns, Accessories

• Bans the sales of guns and accessories, even those legal in the U.S.
• Stores have until December 31, 2018 to migrate from the platform or stop selling non-compliant items

Klaviyo Launched AI-Powered Customer Lifetime Value

• Calculates backward and forward looking LTV stats, as well as purchase intervals and churn probabilities
• Can segment by LTV as well as create look-a-like audiences for Facebook
• Disclosure:  Klaviyo is a podcast sponsor

Coming to a theater near you: Amazon?

• Amazon rumored to be in the running to acquire Landmark Theatres
• Landmark is the largest theatre chain in the U.S. focused on indie and foreign movies
• Why?  Potential to supplement it’s content creation arm + add to growing physical presence.

Kroger Gets Into Online Grocery with “Kroger Ship”

• Launching in Cincinnati, Houston, Louisville, and Nashville
• Standard shipping of $4.99, and free for orders over $35

Israel’s Yotpo Acquires US Firm Swell Rewards for Undisclosed Amount

• Swell focuses on customer loyalty, incentive based marketing and influencer manager software
• Will be interesting to see how Yotpo/Swell handles integrations with competing review platforms

New ECF Content:

• How One Email Marketer Regularly Achieves 20%+ CTRs (Blog Post)
• Confidently Manage Large, Multi-Month Projects (Podcast)
• Learning from Target’s Ability to Create Rabid Fans and Emotional Connections (Podcast)
• Private Equity & Catching Up with Drew Sanocki (Podcast)
• Surefire Ways to Kill Your Professional Business Network (Podcast)

Top Forum Discussions:

(Subscription required to access.  Not a member?  Apply to join our vibrant community of 7-figure store owners today.)

• How Would You Design the Warehouse of Your Dreams?
• Annual Expert Update: Magento 2018
• Why You Should Join The Online Merchant’s Guild
• Shopify Rolls out Policy Changes – CEO Tobi Lutke Deletes “Free Speech Post” & Medium Account
• I Did These 5 Things and Got a 52% Increase in Amazon Sales

Interesting Articles or Podcasts:

• Community Made – A great podcast series about building connections, community and better relationships
• How to Remember What You Read – The best readers have a system for storing and implementing what they learn.
• The Twenty Dollar Swim – On the importance of calculating the real costs of what you do / spend time on.

Compelling Jobs:

(Compelling opportunities from the eCommerceFuel Job Board.  Find your dream job or post your own job opening here.)

• eCommerce Product Manager | Best Made Company | New York, NY
• Senior Marketplace Associate | Coop Home Goods | Bell, CA
• Chief Financial Officer | AutoAnything | San Diego, CA

Cool Stuff My Friends are Doing:

• LinkHunter.com – A link building platform designed for eCommerce entrepreneurs and marketers from Jeff Oxford, the resident SEO expert at eCommerceFuel.

Post by Andrew Youderian

Andrew is the founder of eCommerceFuel and has been building eCommerce businesses ever since gleefully leaving the corporate world in 2008.  Join him and 1,000+ vetted 7- and 8-figure store owners inside the eCommerceFuel Community.