Talking Retail Grocery and product news for independent retailers
The adverts highlight the value available in Spar stores the length and breadth of the country. Promotions focus on nine key deals from brands including: Golden Wonder, Walkers Doritos, Barr’s Irn Bru, Coca Cola, Magners, Tennent’s, Kopparberg, Kellogg’s, Birds Eye and Aunt Bessie’s.
The campaign, which runs until 29 November, will be visible on four 20 second adverts running at peak viewing times on STV over a two week period.
Colin McLean, chief executive at CJ Lang and Son, said: “We hope to grab shoppers’ attention by having leading brands available in our Spar stores at great value prices. We know our customers expect to see value in our stores, which is why we have invested in these market-leading promotional offers with these primary brands.”
Spar Scotland will also be supporting the advertising campaign via a social media campaign, in-store radio and in-store POS.
