Talking Retail Grocery and product news for independent retailers
The “Boursin Inspires, You Create” campaign is running across print and social media platforms, which will be supported by a TV advert from 5 December.
The campaign is “set to unlock new usage occasions outside of the traditional cheeseboard”, the brand said, and aims to build on its position as the number one brand for both “spontaneous and prompted awareness within the Indulgence cheese category at Christmas”.
Celina Leroyer, senior brand manager for Boursin, said: “The unmissable treat for cheeseboards and beyond, Boursin has a particularly strong affinity with the cheeseboard occasion at Christmas, this creates big opportunity for retailers to attract new and light users.
“To maximise this opportunity it’s essential to stock beacon brands that are being given strong marketing support and have high consumer awareness like Boursin.
“With the limited-edition variants alongside the core range of Garlic & Herbs and Pepper formats, Boursin has a varied range to delight shoppers and cater for every festive treat occasion. Retailers should stock up now to get their share of the seasonal sales.”
