Westons Cider expands range with alcoholic ginger beer brand

By Éilis Cronin in Alcohol 16th September 2020

Westons Cider is adding New Zealand-based Ranga Alcoholic Gingerbeer to its range of premium drinks, in a move designed to “drive all sales and distribution for the product across the on and off-trade”.

The variant is available in 500ml glass bottles and has an ABV of 4%

Darryl Hinksman, head of business development at Westons Cider, said: “We see Ranga resonating particularly strongly with younger drinkers and we expect broadest appeal to be amongst experimental 25-38-year olds.

“The great news is that there’s lots of room for growth in the category as there are currently so few products sitting in this space.”

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