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The symbol group’s category controller, David Lunn, said: “For the first six months of this year, frozen food sales were at +32% year-on-year in value, with all categories in growth for Nisa.
“Shoppers have become sold on the idea of having a well-stocked freezer and others are on a budget, looking for a cost-effective way to reduce waste as we head into a downturn in the economy.”
Nisa said the addition of the Co-op range, which now accounts for more than 20% of frozen sales, has been instrumental in this year’s frozen success. Lunn added: “The Co-op own brand has created opportunities in other categories which we haven’t had before such as the plant-based Gro range.”
Partner Adam Vincent, director at Dike and Son in Stalbridge, Dorset, said: “Frozen gives people the reassurance that they have food in the house. Sales are definitely ahead of where they normally would be.”
