Talking Retail Grocery and product news for independent retailers
The ‘Shop local for everyday value’ campaign, which launches today (16 September), sees major brands – including Walkers, Coca Cola, Robinsons and PG Tips – back major promotional offers.
The campaign will include advertising in Best Magazine, Tabmo, Mail online and Metro, be backed by outdoor advertising, in-store banners, POS, dumpbins, shelf stripping, leaflets, and on social media.
Sean Russell, Costcutter marketing director, said: “25% of people are now shopping at their closest store more often*, in order to support their local communities. At the same time, some 47% have started keeping a closer eye on what they spend and are making shrewder shopping choices.
“We want to reward our shoppers loyalty and celebrate their savvy spending, with great value deals and market-leading offers. I think many will be pleasantly surprised about the breadth and quality of our food range once they are in-store and feel they can now do a full shop in their local. We also want to thank our retailers for the incredible efforts they made throughout the pandemic and continue to make as we adapt to new ways of working. We will do everything we can to help them to convert the new customers, who discovered our stores during the crisis, into loyal, lifelong customers.”
