Spar expands own-label food-to-go portfolio

Spar’s food-to-go portfolio consists of breakfast, lunchtime, drinks, savoury snacking, and sweet snacking products.

Within Spar’s breakfast range, Plain Porridge and Apple & Cinnamon Porridge are available, retailing at a promotional price of £1.50 each

Spar’s own-label lunchtime offering now includes two new submarine rolls – Spar Ham & Cheese and Spar Chicken & Stuffing – both retailing at £3.25.

Spar Low Calorie Strawberry Jelly Pot (70p), Spar Mini Lemon Drizzle Cake (90p), and Spar Chocolate Mousse (50p) have been added to Spar’s snacking range, as well as an “improved flavour” for its Sweet Potato Falafel with Houmous Dip (£1.59).

The new launches are supported by digital, social media, and in-store promotions.

Spar said its own-label food-to-go products have grown in line with changing consumer habits and market trends, which has “allowed convenience symbol groups to help its independent retailers stay relevant and successful while fulfilling the important food-to-go shopping mission”.

Dave Wright, Spar UK brand manager, said: “Snacking in the UK is seeing growth with a quarter of food-to-go shoppers buying a snack on the go twice a week.

“With the typical convenience food-to-go consumer being younger, it is important to have a food-to-go range that not only encourages repeat business with loyal customers but offers products attractive to new customers.”

“Having a range of fresh, on trend and seasonally relevant products available in our Spar stores is really important when attracting customers.

“We are going to continue with our own label new product development programme as breakfast on the move and the UK snacking market grows.

“With restrictions on movement still in place in many areas around the country, and our stores continuing with their role as hubs of the community, we want to make sure they are equipped with relevant tasty and exciting food-to-go products when consumers begin to spend more time outside their homes, return to work or look for convenience as they go.”

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