Talking Retail Grocery and product news for independent retailers
The ‘Shop Local This Christmas’ campaign will build throughout the festive period, beginning with deals and promotions on key seasonal products. A dedicated consumer website – which features festive recipes and blogs, as well as links to help shoppers find their nearest store – will run alongside the campaign.
From 1 December, the campaign will also give shoppers the chance to win vouchers and prizes through an online calendar-style game.
In addition, Costcutter’s independent retailers will also be in with a chance of winning vouchers in a prize draw, by sharing images of how they are supporting their local communities this Christmas and creating in-store theatre for shoppers to add to the festive spirit.
Sean Russell, Costcutter marketing director, said: “This year, more than ever, we want to help our retailers by not only highlighting the convenience of their stores, but also the great ranges they have on offer. The market-leading offers that will feature throughout the festive period are a great opportunity for retailers to encourage shoppers to shop locally and demonstrate that they can depend on their local store for everything they need, including Christmas lunch, New Year drinks, small family get-togethers as well as those last-minute essentials, gifts and treats.
“During the pandemic, more shoppers have discovered the breadth of offer our independent retailers provide, from a strong fresh food range featuring Co-op Own Brand, as well as a great range across BWS and confectionery. By focusing on the channels, content and game-appeal which attracts these shoppers, we’re supporting our retailers’ drive to convert them into lifelong loyal customers.”
Costcutter is supporting the campaign with extensive POS, print and TV advertising, shareable content, and social media advertising. It is also providing retailers with guidance to help them grow their seasonal sales across Christmas and New Year. The guide covers shopper insights, top tips on the best use of store space, and top-selling lines.
