Talking Retail Grocery and product news for independent retailers
The brand is offering an on-pack promotion across its portfolio, including Original, Ultra White, Mango Loco, and Pipeline Punch flavours, offering shoppers the chance to collect codes to exchange for a 30-minute Double XP Boost to use in the game’s multiplayer modes.
Shoppers can collect codes until 31 March 2021 and enter them on a Monster microsite, which will then be uploaded in their Xbox Live account, and they will also be entered into a prize draw to win exclusive prizes, including the new Xbox Series X console.
The promotion is supported by POS materials available to retailers from the Coke Customer Hub from the 15th October (www.cokecustomerhub.co.uk), to “help maximise in-store visibility and drive sales”.
Simon Harrison, vice president of commercial development at Coca-Cola European Partners GB, said: “Gaming is a huge and fast-growing part of the global entertainment industry – accelerated during lockdown as people spent more time in the home.
“At the same time, the Monster brand has grown in value by 14% over the last year and has delivered the most actual value growth to the energy segment of £34m.
“We anticipate this momentum will continue over the winter and into 2021, so our advice to retailers is to stock up on promotional packs and supporting POS to take full advantage of this exciting sales opportunity.
“We’re always looking to give Monster fans great experiences and believe our partnership with Halo Infinite will do just that.”
