Rustlers unveils ‘cook in box’ food-to-go concept

Available from this month, the solution allows shoppers to heat Rustlers All Day Breakfast Sausage Muffin (£2.50) without having to open the pack, “eliminating any messy preparation whilst also acting as a product carrier to enable easy consumption on the go”.

A Supreme Cheese Melt Burger (£2.50) is also launching exclusively in the Cook in Box format, which “will cater for lunchtime and evening shoppers”.

Ross Davison, convenience controller at Kepak Consumer Foods, said: “Together with our new range of food to go solutions, Cook in Box creates a low cost, low wastage approach for retailers who want to offer hot food across all day parts.

“Through our new innovative food to go solutions, and our best-selling product range, we are committed to helping retailers develop incremental opportunities from the chiller by providing convenient options that can be enjoyed in and out of the home.”