Lime added to Pepsi Max portfolio

By Éilis Cronin in Soft Drinks 26th May 2021

Pepsi Max is adding a Lime flavour to its portfolio, in a move designed to help retailers continue to capitalise on the “growing popularity” of flavoured cola.

The flavour will be exclusively available to Londis, One Stop, Premier and Budgens stores from Booker Wholesale from early June, before rolling out further in late August.

It will be available in two-litre bottles, 1.25-litre bottles, eight can multi-packs and 24 can multi-packs.

Cola is the number one segment within the soft drinks category, the brand said, with flavoured colas growing ahead of other segments – up 6.5% versus last year.

Sugar-free choices are of “particular importance” in cola segment, having grown 15% in the last two years.

Lime was voted the number one flavour for refreshment in consumer taste tests.

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